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Official Haystacker Announcement

Turn an Email Campaign into a Lead Generation Machine
September 8, 2016
Charley’s Biggest Update Ever is Coming Soon!
October 12, 2016

If you missed part one of this announcement, you can catch it here.

So why am I so excited?

If you read yesterday’s email, you’ll know why.

We’re introducing Haystacker, a killer new feature that’s part of Charley, our email marketing platform.

Each time we sent out a mailing, I sat glued to my Campaign Timeline and watched subscriber after subscriber open and click on our mailings. I began to see patterns.

Some subscribers were opening our email multiple times. They were forwarding our emails. Tom opened it up at work, after dinner and then again the next morning.

It didn’t take a rocket scientist to realize that not all opens are equal and there was something much more valuable than a generic “Total Opens” metric.

We had subscribers showing the telltale signs of buying interest.

If I was managing a Best Buy, I wouldn’t ignore a customer that walked into the store and showed repeated, strong interest.

As an email marketer, are you sure you’re aware of who your best prospects are? How would you know?

Enter Haystacker. It’s simple and powerful.

Haystacker automatically mines campaign data 24 hours after a mailing is sent and intelligently finds the most interested prospects. It then sends you an email report with:

  • Important Campaign Metrics. This section includes all the important KPIs like deliveries, opens, clicks, bounces, rates, etc.
  • Conversions Data. With Charley’s full tags and tracking pixel installed on your website, you’ll easily see how many conversions/sales, revenue, AOV, and more here.
  • Lead Report.
    • A sorted list of top openers and subscribers that clicked on the mailing
    • Full name, email address, geo-location and timestamp of the first open/click
    • List is included inline and shows up to 250 entries
    • Attached Excel/CSV file that has the full list. Use it to:
      • Create a new email list of your top prospects
      • Export it to another system like Salesforce or other CRM systems
      • Send it to your sales team for follow up!

Read below for more info and screenshots!

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Below is the log of users that interacted with your email and is sorted by opens. A subscriber that opens your email 31 times is someone very interested in your email and your business.

campaign update

The leads are provided to you as a downloadable CSV attached to your daily email report called the Haystacker report. This provides you with an actionable report where you can reach out to those hot leads. haystacker CSVYou don’t have to do anything to enable Haystacker. It comes with every Rekko/Charley account. You’ll automatically get one 24 hours after you send your campaign.

Haystacker is just the beginning. We’re here to make email marketing a more effective component of your sales strategies. After all, isn’t that what it’s all about? 

Best Wishes,

Robert Parker


P.S. If you haven’t signed up for a Charley account, email us to request an invite code.