So why am I so excited?
If you read yesterday’s email, you’ll know why.
We’re introducing Haystacker, a killer new feature that’s part of Charley, our email marketing platform.
Each time we sent out a mailing, I sat glued to my Campaign Timeline and watched subscriber after subscriber open and click on our mailings. I began to see patterns.
Some subscribers were opening our email multiple times. They were forwarding our emails. Tom opened it up at work, after dinner and then again the next morning.
It didn’t take a rocket scientist to realize that not all opens are equal and there was something much more valuable than a generic “Total Opens” metric.
We had subscribers showing the telltale signs of buying interest.
If I was managing a Best Buy, I wouldn’t ignore a customer that walked into the store and showed repeated, strong interest.
As an email marketer, are you sure you’re aware of who your best prospects are? How would you know?
Enter Haystacker. It’s simple and powerful.
Haystacker automatically mines campaign data 24 hours after a mailing is sent and intelligently finds the most interested prospects. It then sends you an email report with:
Read below for more info and screenshots!
Below is the log of users that interacted with your email and is sorted by opens. A subscriber that opens your email 31 times is someone very interested in your email and your business.
The leads are provided to you as a downloadable CSV attached to your daily email report called the Haystacker report. This provides you with an actionable report where you can reach out to those hot leads. You don’t have to do anything to enable Haystacker. It comes with every Rekko/Charley account. You’ll automatically get one 24 hours after you send your campaign.
Haystacker is just the beginning. We’re here to make email marketing a more effective component of your sales strategies. After all, isn’t that what it’s all about?
P.S. If you haven’t signed up for a Charley account, email us to request an invite code.