We’re adding Web push notifications to Rekko and Charley and wanted to let you know first!
In the next few days, we’ll be adding support for push notifications. Starting with the Dashboard, you’ll be able to choose to receive notifications on your desktop or mobile device as key events happen like when a campaign is saved, a cart is abandoned, or someone opens an email or completes a transaction. The actual list of events you can subscribe to is more extensive, but follow me here as we’re just getting started.
Push notifications are the next big thing. You already get notifications from popular sites like Facebook, Gmail and Twitter as events unfold.
Push Marketing Campaigns
In the near future, we’ll be making push marketing campaigns available. Visitors will be able to opt-in to receive notifications when they’re on your site. You can then use one of our campaigns to send targeted, one-to-one push messages all without worrying about deliverability, spam filters, or competing with an overcrowded inbox.
Implement web push notifications to market to your website visitors using a new channel not susceptible to spam folders or pop-on blockers.
Push notifications can be used in a multitude of ways, including announcing a sale, or sending a targeted offer based on what a visitor was shopping for but left in their cart. Use it for announcements, updates or an invitation to attend a webinar. There are so many different ways to add push notifications to your marketing mix, including to supplement your existing marketing efforts.
Target visitors based on what they are browsing and offer incentive to encourage them to purchase.
Push notifications can also be used on supported mobile browsers allowing you to market to visitors regardless of the device they are using.
We will start out with support for Google Chrome browsers (desktop and mobile) as well as Firefox and continue to add support, including for Safari, in the future.